{"title":"Kurtis","description":"\u003cp\u003eEffortless elegance, woven into every thread. Our kurtis are crafted in breathable cottons, soft rayons and fine blends — designed for the woman who moves through her day with quiet confidence. From understated everyday silhouettes to gently embellished pieces for occasions, each kurti balances tradition with a clean, modern sensibility.\u003c\/p\u003e\u003cp\u003eThoughtfully tailored. Beautifully finished. Made to be lived in.\u003c\/p\u003e","products":[{"product_id":"ivory-chikankari-cotton-kurti","title":"Ivory Chikankari Cotton Kurti","description":"\u003cp\u003eA study in quiet elegance. This ivory kurti is crafted from breathable pure cotton and hand-finished with delicate chikankari-inspired threadwork across the yoke. The straight silhouette skims the frame for an effortless, all-day drape.\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eFabric: 100% breathable cotton\u003c\/li\u003e\n\u003cli\u003eDetail: Fine tonal thread embroidery\u003c\/li\u003e\n\u003cli\u003eFit: Straight, regular fit\u003c\/li\u003e\n\u003cli\u003eLength: Calf length\u003c\/li\u003e\n\u003cli\u003eCare: Gentle hand wash, dry in shade\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003e\u003cem\u003eStyling note — pairs beautifully with white palazzos and oxidised silver, or denims for a relaxed look.\u003c\/em\u003e\u003c\/p\u003e","brand":"Parampara By Neelam","offers":[{"title":"S","offer_id":53971831521493,"sku":"PBN-KUR-IVC-S","price":1499.0,"currency_code":"INR","in_stock":true},{"title":"M","offer_id":53971831554261,"sku":"PBN-KUR-IVC-M","price":1499.0,"currency_code":"INR","in_stock":true},{"title":"L","offer_id":53971831587029,"sku":"PBN-KUR-IVC-L","price":1499.0,"currency_code":"INR","in_stock":true},{"title":"XL","offer_id":53971831619797,"sku":"PBN-KUR-IVC-XL","price":1499.0,"currency_code":"INR","in_stock":true},{"title":"XXL","offer_id":53971831652565,"sku":"PBN-KUR-IVC-XXL","price":1499.0,"currency_code":"INR","in_stock":true}]},{"product_id":"sage-green-embroidered-a-line-kurti","title":"Sage Green Embroidered A-Line Kurti","description":"\u003cp\u003eSoft, muted and endlessly wearable. This sage green kurti falls in a flattering A-line cut with subtle floral embroidery framing the neckline. Made from a soft rayon blend that moves gracefully with you.\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eFabric: Premium rayon blend\u003c\/li\u003e\n\u003cli\u003eDetail: Tonal floral neckline embroidery\u003c\/li\u003e\n\u003cli\u003eFit: A-line, flared hem\u003c\/li\u003e\n\u003cli\u003eLength: Calf length\u003c\/li\u003e\n\u003cli\u003eCare: Machine wash cold, gentle cycle\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003e\u003cem\u003eStyling note — wear with slim pants and nude flats for a polished daytime look.\u003c\/em\u003e\u003c\/p\u003e","brand":"Parampara By Neelam","offers":[{"title":"S","offer_id":53971831685333,"sku":"PBN-KUR-SGA-S","price":1299.0,"currency_code":"INR","in_stock":true},{"title":"M","offer_id":53971831718101,"sku":"PBN-KUR-SGA-M","price":1299.0,"currency_code":"INR","in_stock":true},{"title":"L","offer_id":53971831750869,"sku":"PBN-KUR-SGA-L","price":1299.0,"currency_code":"INR","in_stock":true},{"title":"XL","offer_id":53971831783637,"sku":"PBN-KUR-SGA-XL","price":1299.0,"currency_code":"INR","in_stock":true},{"title":"XXL","offer_id":53971831816405,"sku":"PBN-KUR-SGA-XXL","price":1299.0,"currency_code":"INR","in_stock":true}]},{"product_id":"blush-pink-mulmul-cotton-kurti","title":"Blush Pink Mulmul Cotton Kurti","description":"\u003cp\u003eFeatherlight and made for warm days. Cut from soft mulmul cotton in a gentle blush pink, this kurti keeps things minimal with clean lines and a relaxed, breathable fit. A wardrobe essential that never tries too hard.\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eFabric: Soft mulmul (muslin) cotton\u003c\/li\u003e\n\u003cli\u003eDetail: Minimal, with wood-tone button placket\u003c\/li\u003e\n\u003cli\u003eFit: Relaxed straight fit\u003c\/li\u003e\n\u003cli\u003eLength: Knee length\u003c\/li\u003e\n\u003cli\u003eCare: Hand wash, line dry\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003e\u003cem\u003eStyling note — effortless with white culottes and tan sandals.\u003c\/em\u003e\u003c\/p\u003e","brand":"Parampara By Neelam","offers":[{"title":"S","offer_id":53971831849173,"sku":"PBN-KUR-BPM-S","price":999.0,"currency_code":"INR","in_stock":true},{"title":"M","offer_id":53971831881941,"sku":"PBN-KUR-BPM-M","price":999.0,"currency_code":"INR","in_stock":true},{"title":"L","offer_id":53971831914709,"sku":"PBN-KUR-BPM-L","price":999.0,"currency_code":"INR","in_stock":true},{"title":"XL","offer_id":53971831947477,"sku":"PBN-KUR-BPM-XL","price":999.0,"currency_code":"INR","in_stock":true},{"title":"XXL","offer_id":53971831980245,"sku":"PBN-KUR-BPM-XXL","price":999.0,"currency_code":"INR","in_stock":true}]},{"product_id":"midnight-navy-silk-blend-kurti","title":"Midnight Navy Silk-Blend Kurti","description":"\u003cp\u003eAn elevated piece for evenings that call for a little more. In a deep midnight navy silk blend with a subtle sheen, this kurti features a refined mandarin collar and fine pintuck detailing down the front. Understated luxury, beautifully done.\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eFabric: Art silk blend with soft lustre\u003c\/li\u003e\n\u003cli\u003eDetail: Mandarin collar, front pintucks\u003c\/li\u003e\n\u003cli\u003eFit: Semi-fitted, straight\u003c\/li\u003e\n\u003cli\u003eLength: Calf length\u003c\/li\u003e\n\u003cli\u003eCare: Dry clean recommended\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003e\u003cem\u003eStyling note — pair with a contrast dupatta and statement jhumkas for occasions.\u003c\/em\u003e\u003c\/p\u003e","brand":"Parampara By Neelam","offers":[{"title":"S","offer_id":53971832013013,"sku":"PBN-KUR-MNS-S","price":1899.0,"currency_code":"INR","in_stock":true},{"title":"M","offer_id":53971832045781,"sku":"PBN-KUR-MNS-M","price":1899.0,"currency_code":"INR","in_stock":true},{"title":"L","offer_id":53971832078549,"sku":"PBN-KUR-MNS-L","price":1899.0,"currency_code":"INR","in_stock":true},{"title":"XL","offer_id":53971832111317,"sku":"PBN-KUR-MNS-XL","price":1899.0,"currency_code":"INR","in_stock":true},{"title":"XXL","offer_id":53971832144085,"sku":"PBN-KUR-MNS-XXL","price":1899.0,"currency_code":"INR","in_stock":true}]}],"url":"https:\/\/paramparabyneelam.com\/collections\/kurtis.oembed","provider":"Parampara By Neelam","version":"1.0","type":"link"}